:root{--ink:#0B2D4A;--gold:#DAA15A;--accent-dark:#79521F;--font-body:Inter,system-ui,-apple-system,"Segoe UI",Arial,sans-serif;--font-display:"DM Serif Display",Georgia,"Times New Roman",serif;--muted:#596875;--red:#79521F;--light:#fbf8f3;--line:#e8e8ea;--max:1130px;--gray:#f5f6f7}
*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;color:var(--ink);font-family:var(--font-body);line-height:1.65;background:#fff}h1,h2{font-family:var(--font-display);font-weight:400;line-height:1.14}h3,.brand{font-family:var(--font-body);line-height:1.25}h1{font-size:clamp(2.4rem,5.3vw,4.5rem);letter-spacing:-.025em;margin:.3em 0}h2{font-size:clamp(1.9rem,4vw,2.8rem);letter-spacing:-.015em;margin:0 0 .75em}h3{font-size:1.23rem;letter-spacing:-.02em}p{margin:.5em 0 1em;color:#505762}a{color:inherit}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible{outline:3px solid var(--accent-dark);outline-offset:4px}.container{max-width:var(--max);margin:auto;padding:0 25px}.topbar{background:#0B2D4A;color:#eee;font-size:.78rem;text-align:center;padding:9px}.site-header{border-bottom:1px solid var(--line);background:#fff}.site-header .container{display:flex;justify-content:space-between;align-items:center;gap:26px;min-height:90px}.brand{text-decoration:none;font-size:1.22rem;letter-spacing:-.05em;font-weight:800;white-space:nowrap}.brand .dot{color:var(--red)}.brand small{display:block;letter-spacing:.18em;color:#777;font-size:.56rem;font-weight:700;margin-top:2px}nav{display:flex;align-items:center;gap:26px}nav a{text-decoration:none;font-size:.91rem;font-weight:600}nav a:hover{color:var(--red)}.pill,.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;text-decoration:none;border:1px solid var(--red);padding:14px 20px;border-radius:8px;font-size:.91rem;font-weight:700;min-height:47px;transition:transform .15s}.btn:hover{transform:translateY(-2px)}.btn-primary{background:var(--ink);border-color:var(--ink);color:#fff}.btn-ghost{color:var(--ink);border-color:var(--gold);background:#fff}.btn-muted{border-color:#bbb;color:#888;background:#eee;cursor:not-allowed}.hero{padding:92px 0 96px;background:radial-gradient(ellipse at 89% 15%,#f7ebd8 0,transparent 35%),linear-gradient(135deg,#fff 0,#faf7f2 90%)}.hero-grid{display:grid;grid-template-columns:minmax(0,1.08fr) minmax(320px,.92fr);align-items:center;gap:60px}.eyebrow{text-transform:uppercase;letter-spacing:.18em;color:var(--red);font-size:.77rem;font-weight:800}.lead{font-size:1.17rem;max-width:620px}.buttons{display:flex;gap:13px;flex-wrap:wrap;margin-top:27px}.visual{border-radius:24px;background:#0B2D4A;padding:32px;min-height:360px;position:relative;overflow:hidden;box-shadow:0 25px 70px rgba(27,29,36,.14)}.visual:before{content:'';position:absolute;width:270px;height:270px;right:-85px;top:-100px;border:50px solid #DAA15A;border-radius:50%;opacity:.75}.visual:after{content:'';position:absolute;width:280px;height:280px;bottom:-180px;left:-40px;border:45px solid #fff;border-radius:50%;opacity:.11}.visual>.panel{position:relative;z-index:2;background:white;border-radius:16px;padding:24px;margin-top:63px;max-width:350px;box-shadow:0 16px 38px #10111655}.tiny{font-size:.73rem;letter-spacing:.15em;color:#666;text-transform:uppercase;font-weight:700}.panel h3{font-size:1.5rem;margin:12px 0}.bar{height:11px;margin-top:12px;background:#f5ece0;border-radius:8px;overflow:hidden}.bar:after{content:'';display:block;background:var(--red);width:73%;height:100%;border-radius:8px}.bar.short:after{width:52%;background:#747985}.bar.long:after{width:88%}.trust{background:#f9f9fa;border-block:1px solid #eee;padding:20px 0;font-size:.82rem;color:#5b616b}.trust .container{display:flex;gap:28px;justify-content:space-between;flex-wrap:wrap}.section{padding:78px 0}.section.tinted{background:#fbf8f3}.section .intro{max-width:700px;margin-bottom:30px}.grid3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}.grid2{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}.card{padding:30px;border:1px solid var(--line);border-radius:14px;background:#fff;box-shadow:0 6px 28px #23252b05}.card .num{color:var(--red);font-weight:800;font-size:.82rem;letter-spacing:.1em}.card h3{margin:13px 0}.card p{font-size:.94rem}.card a.more{color:var(--red);font-weight:700;text-decoration:none}.inner-hero{padding:70px 0 58px;background:linear-gradient(112deg,#fff,#f9f5eb)}.inner-hero h1{font-size:clamp(2.4rem,5vw,3.6rem);max-width:870px}.inner-hero p{max-width:750px;font-size:1.08rem}.content{max-width:800px;margin:0 auto}.content ul li{margin:10px 0}.callout{padding:27px;border-left:5px solid var(--red);background:#f8f3e9;margin-top:28px}.quote{font-family:var(--font-display);font-weight:400;font-size:1.45rem}.steps{counter-reset:steps}.step{border-bottom:1px solid var(--line);padding:22px 0}.step strong:before{counter-increment:steps;content:counter(steps) '. ';color:var(--red)}.faq{border-bottom:1px solid var(--line);padding:16px 0}.faq summary{font-weight:700;cursor:pointer}.badge{display:inline-block;background:#f5e8d4;color:#79521f;padding:4px 9px;border-radius:100px;font-size:.78rem;font-weight:700}.disclaimer{color:#8a3542;font-weight:700}.field-sample{background:#f8f8f9;border-radius:15px;padding:30px;border:1px solid var(--line)}.field-sample label{display:block;font-size:.87rem;font-weight:700;margin-top:15px}.field-sample input,.field-sample select{width:100%;padding:12px;margin-top:5px;background:#fff;border:1px solid #d6d6db;border-radius:8px;font:inherit}.field-sample input:disabled{background:#f0f0f2;color:#999}.mini{font-size:.82rem}.assessment select{width:100%;margin:6px 0 14px;padding:11px;border-radius:8px;border:1px solid #ddd;font:inherit}.assessment button{cursor:pointer}.assessment #resultado{background:#f8f4e9;border-radius:12px;padding:20px;margin-top:18px;display:none}footer{padding:57px 0 30px;background:#0B2D4A;color:#eee}footer p,footer a{color:#c1c4c9}footer strong{color:#fff}.footer-grid{display:grid;grid-template-columns:1.25fr 1fr 1.35fr;gap:35px}.micro{margin-top:40px;font-size:.72rem;opacity:.7}.readable{max-width:750px}.tagline{color:var(--red);font-weight:700}.focus-list{padding-left:1.2rem}@media(max-width:900px){nav{flex-wrap:wrap;gap:12px}.hero-grid{grid-template-columns:1fr}.visual{min-height:280px}.grid3{grid-template-columns:repeat(2,1fr)}.footer-grid{grid-template-columns:1fr}}@media(max-width:620px){.site-header .container{display:block;padding-block:17px}nav{margin-top:15px;gap:14px}.grid2,.grid3{grid-template-columns:1fr}.hero{padding:54px 0}.section{padding:55px 0}.trust .container{display:block}.trust span{display:block;padding:4px 0}.visual{display:none}}

/* Identity v13.2 — visual-only offline approval; fonts must be self-hosted in final launch after licensing/privacy review. */
.site-header .brand{display:inline-flex;align-items:center;min-width:0;max-width:300px}
.site-header .brand img{display:block;width:100%;height:auto;object-fit:contain}
nav a:focus-visible,.btn:focus-visible{outline:3px solid var(--gold);outline-offset:4px}
.hero .visual:before{border-color:var(--gold)}
.card a.more,.eyebrow,.tagline{color:var(--accent-dark)}
@media(max-width:620px){.site-header .brand{max-width:252px}}

/* v13.3 — accessibility and interaction, no public activation */
.skip-link{position:absolute;z-index:1000;top:-90px;left:16px;padding:12px 16px;background:#fff;color:#0B2D4A;border:3px solid #79521F;border-radius:6px;font-weight:700;text-decoration:none}
.skip-link:focus{top:8px}
main{display:block}
nav a{display:inline-flex;align-items:center;min-height:44px}
nav a[aria-current="page"]{color:#79521F;text-decoration:underline;text-decoration-thickness:2px;text-underline-offset:5px}
@media(max-width:620px){nav{justify-content:flex-start;row-gap:2px}nav a{min-height:44px;font-size:.94rem}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}.btn:hover{transform:none}}


/* Razão & Valor — visual moderno v14, 2026-10-27 */
:root {
  --ink: #082c45;
  --gold: #d4a15a;
  --accent-dark: #80531b;
  --muted: #58717c;
  --line: #dde6eb;
  --light: #f6f8f9;
  --gray: #f3f6f8;
  --max: 1200px;
  --font-body: "Segoe UI Variable", "Aptos", Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
  --font-display: "Aptos Display", "Segoe UI Variable Display", "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", system-ui, sans-serif;
}
body { font-size: 1rem; line-height: 1.65; color: var(--ink); -webkit-font-smoothing: antialiased; }
h1, h2 { font-family: var(--font-display); font-weight: 750; line-height: 1.11; letter-spacing: -.042em; }
h1 { font-size: clamp(2.65rem, 5vw, 4.6rem); }
h2 { font-size: clamp(1.95rem, 3.3vw, 3.05rem); }
h3 { font-weight: 730; letter-spacing: -.025em; }
p { color: #4a5c68; }
.container { max-width: var(--max); }
.topbar { font-size: .75rem; font-weight: 600; letter-spacing: .01em; background: #082c45; }
.site-header { border-bottom-color: var(--line); background: rgba(255,255,255,.98); }
.site-header .container { min-height: 92px; display: flex; flex-wrap: wrap; gap: 12px 22px; padding-top: 10px; padding-bottom: 10px; }
.site-header .brand { flex: 0 0 auto; max-width: 282px; width: 282px; }
.site-header .brand img { display: block; width: 100%; height: auto; object-fit: contain; }
nav { display: flex; justify-content: flex-end; gap: 3px 6px; align-items: center; flex-wrap: wrap; }
nav a { font-size: .85rem; font-weight: 660; padding: 8px 9px; border-radius: 8px; text-decoration: none; transition: background-color .18s, color .18s; }
nav a:hover { background: #f3f7f9; color: #80531b; }
nav a[aria-current="page"] { color: #80531b; text-decoration-thickness: 2px; text-underline-offset: 6px; }
.hero { background: radial-gradient(circle at 90% 6%, #ead6b9 0, transparent 37%), radial-gradient(circle at 8% 83%, #edf5f7 0, transparent 34%), linear-gradient(135deg, #fcfdfd, #f8f5ee); padding: clamp(64px, 7vw, 105px) 0; }
.hero-grid { gap: clamp(28px, 5vw, 72px); }
.hero h1 { max-width: 740px; }
.hero .lead { font-size: clamp(1.02rem, 1.45vw, 1.22rem); line-height: 1.72; color: #4f616c; }
.hero .visual { background: linear-gradient(145deg, #073047, #0b4860 75%, #082b45); border-radius: 26px; box-shadow: 0 28px 75px rgba(8,44,69,.18); }
.visual > .panel { border-radius: 17px; box-shadow: 0 20px 44px rgba(0,0,0,.16); }
.section { padding: clamp(56px, 6vw, 90px) 0; }
.section.tinted, .inner-hero { background: linear-gradient(120deg, #f7fafb, #f9f5ec); }
.eyebrow { letter-spacing: .13em; font-size: .74rem; font-weight: 780; }
.card { border: 1px solid var(--line); border-radius: 18px; box-shadow: 0 10px 35px rgba(5,34,52,.045); transition: transform .18s ease, box-shadow .18s ease, border-color .18s ease; }
.card:hover { transform: translateY(-3px); border-color: #d1c1a9; box-shadow: 0 18px 40px rgba(5,34,52,.09); }
.card h3 { font-size: 1.19rem; }
.btn { border-radius: 11px; font-weight: 700; padding: 13px 21px; }
.btn-primary { background: #0b334d; border-color: #0b334d; }
.btn-primary:hover { background: #0e4762; border-color: #0e4762; }
.btn-ghost { background: rgba(255,255,255,.85); }
.trust { background: #f4f7f8; border-block-color: var(--line); }
footer { background: #071f31; }
@media (max-width: 1140px) {
 .site-header .container { justify-content: center; }
 .site-header .brand { width: 270px; }
 .site-header nav { width: 100%; justify-content: center; }
}
@media (max-width: 700px) {
 .site-header .container { display: flex; align-items: center; justify-content: flex-start; gap: 10px; padding: 12px 18px; }
 .site-header .brand { width: 230px; max-width: min(75vw,230px); }
 .site-header nav { width: 100%; justify-content: flex-start; flex-wrap: nowrap; gap: 5px; overflow-x: auto; overscroll-behavior-inline: contain; -webkit-overflow-scrolling: touch; scrollbar-width: thin; padding-bottom: 4px; }
 nav a { flex: 0 0 auto; font-size: .83rem; min-height: 42px; }
 .hero { padding: 58px 0 62px; }
 .hero-grid { grid-template-columns: 1fr; }
 .grid2, .grid3 { grid-template-columns: 1fr; }
 .card { padding: 25px; }
 .section { padding: 54px 0; }
 .container { padding-left: 20px; padding-right: 20px; }
 .trust .container { display: block; }
 .trust .container span { display: block; margin: 4px 0; }
}
@media (prefers-reduced-motion: reduce) {
 .card { transition: none; }
 .card:hover { transform: none; }
 nav a { transition: none; }
}

/* RV-CTA-WHATSAPP-2026-10-27 */
.btn-whatsapp{background:#126d4b;border:1px solid #126d4b;color:#fff;box-shadow:0 8px 20px rgba(18,109,75,.12);white-space:normal;text-align:center}
.btn-whatsapp:hover{background:#0c573c;border-color:#0c573c;color:#fff}
.cta-inline{padding:34px 0;background:#f0f6f3;border-top:1px solid #dfebe4;border-bottom:1px solid #dfebe4}
.cta-inline-inner{display:flex;align-items:center;justify-content:space-between;gap:32px}
.cta-inline h2{font-size:clamp(1.45rem,3vw,2rem);margin:.35rem 0}.cta-inline p{max-width:740px;margin-bottom:0}
.cta-inline .btn-whatsapp{flex:0 0 auto}
.cta-panel{background:linear-gradient(120deg,#eef5f5,#f9f7ef);padding:43px 0;border-block:1px solid #dce9e9}
.cta-panel-content{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:28px;align-items:center}
.cta-panel h2{font-size:clamp(1.55rem,2.9vw,2.2rem);margin:.35em 0}.cta-panel p{max-width:760px;margin:0}
.cta-note{font-size:.74rem;color:#4f6162;margin-top:8px!important;max-width:240px!important}
.floating-whatsapp{position:fixed;z-index:950;right:18px;bottom:calc(18px + env(safe-area-inset-bottom,0px));display:inline-flex;align-items:center;gap:9px;background:#116a48;color:#fff;border-radius:999px;padding:12px 18px;font-size:.87rem;font-weight:750;text-decoration:none;box-shadow:0 8px 28px rgba(0,0,0,.19);border:2px solid #fff}
.floating-whatsapp:hover{background:#0b5237;color:#fff}.floating-whatsapp:focus-visible{outline:3px solid #d4a15a;outline-offset:4px}
footer{padding-bottom:85px}
@media(max-width:800px){.cta-inline-inner{display:block}.cta-inline .btn-whatsapp{margin-top:20px}.cta-panel-content{grid-template-columns:1fr}.cta-panel .btn-whatsapp{margin-top:8px}.floating-whatsapp{right:12px;bottom:calc(12px + env(safe-area-inset-bottom,0px));font-size:.82rem;padding:10px 14px}}
@media(prefers-reduced-motion:reduce){.floating-whatsapp,.btn-whatsapp{transition:none}}

/* Estratégia orgânica e conversão V15 - pré-lançamento 03/11/2026 */
.journey .intro{max-width:780px}.journey .journey-card{display:flex;flex-direction:column;align-items:flex-start}.journey .journey-card .more{display:inline-block;margin-top:auto}.journey .journey-action{margin-top:18px;width:100%;font-size:.88rem;min-height:48px}.proof .mini{padding-top:18px;max-width:900px}.guide-meta{color:#6b7177;font-size:.84rem;border-bottom:1px solid var(--line);padding-bottom:14px}.content ol{padding-left:1.4rem}.content ol li{margin:13px 0;line-height:1.7}.content h2:not(:first-child){margin-top:1.25em}.content a:not(.btn){text-decoration-thickness:1px;text-underline-offset:3px}.guide-sources{font-size:.85rem;color:#586671}.journey-card .more:focus-visible{outline:3px solid var(--gold);outline-offset:4px}@media(max-width:700px){.journey-card .journey-action{width:100%}}


/* Razão & Valor — Blog editorial V1, 03/11/2026 */
.blog-hero{padding:clamp(56px,7vw,96px) 0;background:radial-gradient(circle at 88% 16%,#ead6b9 0,transparent 32%),linear-gradient(125deg,#f6fafc,#fcfaf4);border-bottom:1px solid var(--line)}
.blog-hero h1{max-width:980px;font-size:clamp(2.35rem,5vw,4.4rem)}
.blog-hero .lead{max-width:790px}
.blog-hero-note{font-size:.82rem;color:#58717c;margin-top:25px}
.blog-topic-nav{border-bottom:1px solid var(--line);background:#fff}
.blog-topic-list{display:flex;gap:25px;flex-wrap:wrap;padding-top:14px;padding-bottom:14px}
.blog-topic-list a{font-weight:700;text-decoration:none;color:#34546a;font-size:.87rem}
.blog-topic-list a:hover{text-decoration:underline}
.blog-intro{max-width:820px;margin-bottom:30px}
.blog-card-grid .blog-card{display:flex;flex-direction:column}
.blog-card h3 a{color:var(--ink);text-decoration:none}
.blog-card h3 a:hover{text-decoration:underline;text-decoration-color:var(--gold);text-underline-offset:5px}
.blog-card p{flex:1}
.blog-category{display:inline-block;align-self:flex-start;color:#77501f;background:#fcf1df;font-size:.76rem;font-weight:750;padding:5px 9px;border-radius:30px}
.blog-card-meta{font-size:.79rem;color:#607281;margin-bottom:16px}
.blog-discovery{margin-top:34px;padding:28px 30px;border:1px solid #dce5ea;background:#f7fafb;border-radius:18px}
.blog-discovery h3{margin:0 0 10px}
.blog-discovery .btn{margin-top:10px}
.blog-topic-grid .card{padding:25px}
.blog-topic-grid h3{margin-top:0}
.blog-editorial{display:grid;grid-template-columns:minmax(0,1.5fr) minmax(280px,1fr);gap:30px}
.blog-editorial .card{align-self:start}
.blog-breadcrumb{padding:15px 0;border-bottom:1px solid var(--line);background:#f9fafb}
.blog-breadcrumb a{font-size:.88rem;font-weight:700;color:var(--accent-dark);text-decoration:none}
.blog-breadcrumb a:hover{text-decoration:underline}
.blog-review-note{padding:15px 0 0;color:#617383;font-size:.84rem}
.blog-related{border-top:1px solid var(--line);padding:34px 0;background:#fafbfc}
.blog-related h2{font-size:1.6rem;margin-bottom:14px}
.blog-related-links{display:flex;gap:12px 22px;flex-wrap:wrap}
.blog-related a{color:var(--accent-dark);font-weight:700}
@media(max-width:850px){.blog-editorial{grid-template-columns:1fr}}
@media(max-width:600px){.blog-card-grid .card{padding:23px}.blog-discovery{padding:23px}.blog-topic-list{gap:12px 18px}}